Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
039FFD
RGB
3, 159, 253
HSL
203, 98%, 50%
HSB
203, 99%, 99%
CMYK
99, 37, 0, 1
LAB
62, -9, -57
LCH
62, 58, 261
OKLCH
0.68, 0.18, 246
XYZ
30, 32, 97
LUV
62, -38, -89
HWB
203, 1%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.