Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03A8BB
RGB
3, 168, 187
HSL
186, 97%, 37%
HSB
186, 98%, 73%
CMYK
98, 10, 0, 27
LAB
63, -32, -21
LCH
63, 38, 213
OKLCH
0.67, 0.12, 209
XYZ
23, 32, 52
LUV
63, -46, -26
HWB
186, 1%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.