Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
042048
RGB
4, 32, 72
HSL
215, 89%, 15%
HSB
215, 94%, 28%
CMYK
94, 56, 0, 72
LAB
12, 4, -29
LCH
12, 29, 277
OKLCH
0.25, 0.08, 258
XYZ
2, 2, 6
LUV
12, -6, -25
HWB
215, 2%, 72%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.