Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
043E53
RGB
4, 62, 83
HSL
196, 91%, 17%
HSB
196, 95%, 33%
CMYK
95, 25, 0, 67
LAB
24, -11, -18
LCH
24, 21, 238
OKLCH
0.34, 0.07, 229
XYZ
3, 4, 9
LUV
24, -16, -20
HWB
196, 2%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.