Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
044A4E
RGB
4, 74, 78
HSL
183, 90%, 16%
HSB
183, 95%, 31%
CMYK
95, 5, 0, 69
LAB
28, -19, -8
LCH
28, 21, 204
OKLCH
0.37, 0.06, 201
XYZ
4, 5, 8
LUV
28, -21, -8
HWB
183, 2%, 69%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.