Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
044A66
RGB
4, 74, 102
HSL
197, 92%, 21%
HSB
197, 96%, 40%
CMYK
96, 27, 0, 60
LAB
29, -12, -22
LCH
29, 25, 242
OKLCH
0.39, 0.08, 233
XYZ
5, 6, 13
LUV
29, -19, -27
HWB
197, 2%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.