Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
044A7C
RGB
4, 74, 124
HSL
205, 94%, 25%
HSB
205, 97%, 49%
CMYK
97, 40, 0, 51
LAB
30, -4, -34
LCH
30, 35, 263
OKLCH
0.40, 0.10, 248
XYZ
6, 6, 20
LUV
30, -18, -44
HWB
205, 2%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.