Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
005071
RGB
0, 80, 113
HSL
198, 100%, 22%
HSB
198, 100%, 44%
CMYK
100, 29, 0, 56
LAB
31, -12, -25
LCH
31, 28, 245
OKLCH
0.41, 0.09, 235
XYZ
6, 7, 17
LUV
31, -21, -32
HWB
198, 0%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.