Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
045B90
RGB
4, 91, 144
HSL
203, 95%, 29%
HSB
203, 97%, 56%
CMYK
97, 37, 0, 44
LAB
36, -7, -36
LCH
36, 37, 259
OKLCH
0.45, 0.11, 245
XYZ
9, 10, 28
LUV
36, -23, -49
HWB
203, 2%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.