Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0462B2
RGB
4, 98, 178
HSL
208, 96%, 36%
HSB
208, 98%, 70%
CMYK
98, 45, 0, 30
LAB
40, 0, -50
LCH
40, 50, 270
OKLCH
0.49, 0.15, 252
XYZ
12, 12, 44
LUV
40, -23, -71
HWB
208, 2%, 30%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.