Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
047CC8
RGB
4, 124, 200
HSL
203, 96%, 40%
HSB
203, 98%, 78%
CMYK
98, 38, 0, 22
LAB
49, -7, -48
LCH
49, 49, 262
OKLCH
0.57, 0.15, 247
XYZ
18, 19, 57
LUV
49, -30, -71
HWB
203, 2%, 22%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.