Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0481B4
RGB
4, 129, 180
HSL
197, 96%, 36%
HSB
197, 98%, 71%
CMYK
98, 28, 0, 29
LAB
50, -16, -36
LCH
50, 39, 246
OKLCH
0.57, 0.12, 235
XYZ
16, 19, 46
LUV
50, -33, -51
HWB
197, 2%, 29%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.