Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
048BFA
RGB
4, 139, 250
HSL
207, 97%, 50%
HSB
207, 98%, 98%
CMYK
98, 44, 0, 2
LAB
56, 1, -65
LCH
56, 65, 271
OKLCH
0.64, 0.19, 253
XYZ
27, 25, 94
LUV
56, -32, -100
HWB
207, 2%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.