Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
048DC6
RGB
4, 141, 198
HSL
198, 96%, 40%
HSB
198, 98%, 78%
CMYK
98, 29, 0, 22
LAB
55, -17, -39
LCH
55, 42, 247
OKLCH
0.61, 0.13, 236
XYZ
20, 23, 57
LUV
55, -36, -57
HWB
198, 2%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.