Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
048EF3
RGB
4, 142, 243
HSL
205, 97%, 48%
HSB
205, 98%, 95%
CMYK
98, 42, 0, 5
LAB
57, -3, -61
LCH
57, 61, 267
OKLCH
0.64, 0.18, 250
XYZ
26, 26, 88
LUV
57, -33, -93
HWB
205, 2%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.