Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
04A4FF
RGB
4, 164, 255
HSL
202, 100%, 51%
HSB
202, 98%, 100%
CMYK
98, 36, 0, 0
LAB
64, -11, -56
LCH
64, 57, 259
OKLCH
0.69, 0.17, 245
XYZ
31, 34, 99
LUV
64, -40, -87
HWB
202, 2%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.