Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
04A9BC
RGB
4, 169, 188
HSL
186, 96%, 38%
HSB
186, 98%, 74%
CMYK
98, 10, 0, 26
LAB
63, -32, -21
LCH
63, 38, 213
OKLCH
0.67, 0.12, 209
XYZ
23, 32, 53
LUV
63, -47, -27
HWB
186, 2%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.