Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05142B
RGB
5, 20, 43
HSL
216, 79%, 9%
HSB
216, 88%, 17%
CMYK
88, 53, 0, 83
LAB
6, 1, -18
LCH
6, 18, 273
OKLCH
0.19, 0.05, 258
XYZ
1, 1, 2
LUV
6, -3, -10
HWB
216, 2%, 83%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.