Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0589DE
RGB
5, 137, 222
HSL
204, 96%, 45%
HSB
204, 98%, 87%
CMYK
98, 38, 0, 13
LAB
54, -7, -53
LCH
54, 53, 263
OKLCH
0.61, 0.16, 247
XYZ
22, 23, 72
LUV
54, -33, -80
HWB
204, 2%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.