Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05A5EA
RGB
5, 165, 234
HSL
198, 96%, 47%
HSB
198, 98%, 92%
CMYK
98, 29, 0, 8
LAB
63, -18, -45
LCH
63, 49, 249
OKLCH
0.68, 0.15, 237
XYZ
28, 33, 83
LUV
63, -42, -69
HWB
198, 2%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.