Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
06336E
RGB
6, 51, 110
HSL
214, 90%, 23%
HSB
214, 95%, 43%
CMYK
95, 54, 0, 57
LAB
21, 6, -39
LCH
21, 39, 278
OKLCH
0.33, 0.11, 258
XYZ
4, 4, 15
LUV
21, -11, -44
HWB
214, 2%, 57%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.