Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0690F7
RGB
6, 144, 247
HSL
206, 95%, 50%
HSB
206, 98%, 97%
CMYK
98, 42, 0, 3
LAB
58, -3, -61
LCH
58, 61, 267
OKLCH
0.64, 0.18, 250
XYZ
27, 27, 92
LUV
58, -34, -95
HWB
206, 2%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.