Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0694FD
RGB
6, 148, 253
HSL
206, 98%, 51%
HSB
206, 98%, 99%
CMYK
98, 42, 0, 1
LAB
59, -3, -62
LCH
59, 62, 267
OKLCH
0.66, 0.19, 250
XYZ
28, 28, 97
LUV
59, -35, -97
HWB
206, 2%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.