Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
069EDD
RGB
6, 158, 221
HSL
198, 95%, 45%
HSB
198, 97%, 87%
CMYK
97, 29, 0, 13
LAB
61, -18, -42
LCH
61, 46, 247
OKLCH
0.66, 0.14, 236
XYZ
25, 30, 73
LUV
61, -40, -64
HWB
198, 2%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.