Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
06A3EE
RGB
6, 163, 238
HSL
199, 95%, 48%
HSB
199, 97%, 93%
CMYK
97, 32, 0, 7
LAB
63, -15, -48
LCH
63, 51, 252
OKLCH
0.68, 0.16, 240
XYZ
29, 32, 86
LUV
63, -41, -74
HWB
199, 2%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.