Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
06AFF1
RGB
6, 175, 241
HSL
197, 95%, 48%
HSB
197, 98%, 95%
CMYK
98, 27, 0, 5
LAB
67, -20, -44
LCH
67, 49, 245
OKLCH
0.71, 0.15, 235
XYZ
31, 37, 89
LUV
67, -44, -67
HWB
197, 2%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.