Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
071D35
RGB
7, 29, 53
HSL
211, 77%, 12%
HSB
211, 87%, 21%
CMYK
87, 45, 0, 79
LAB
10, -1, -19
LCH
10, 19, 267
OKLCH
0.23, 0.05, 253
XYZ
1, 1, 4
LUV
10, -5, -14
HWB
211, 3%, 79%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.