Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
07212E
RGB
7, 33, 46
HSL
200, 74%, 10%
HSB
200, 85%, 18%
CMYK
85, 28, 0, 82
LAB
11, -6, -12
LCH
11, 13, 242
OKLCH
0.23, 0.04, 234
XYZ
1, 1, 3
LUV
11, -7, -9
HWB
200, 3%, 82%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.