Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
07233B
RGB
7, 35, 59
HSL
208, 79%, 13%
HSB
208, 88%, 23%
CMYK
88, 41, 0, 77
LAB
13, -3, -19
LCH
13, 19, 262
OKLCH
0.25, 0.06, 248
XYZ
1, 2, 4
LUV
13, -7, -16
HWB
208, 3%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.