Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
072543
RGB
7, 37, 67
HSL
210, 81%, 15%
HSB
210, 90%, 26%
CMYK
90, 45, 0, 74
LAB
14, -1, -23
LCH
14, 23, 267
OKLCH
0.26, 0.07, 252
XYZ
2, 2, 6
LUV
14, -7, -21
HWB
210, 3%, 74%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.