Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
072B5C
RGB
7, 43, 92
HSL
215, 86%, 19%
HSB
215, 92%, 36%
CMYK
92, 53, 0, 64
LAB
18, 4, -34
LCH
18, 34, 277
OKLCH
0.30, 0.10, 258
XYZ
3, 3, 10
LUV
18, -9, -35
HWB
215, 3%, 64%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.