Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
072C44
RGB
7, 44, 68
HSL
204, 81%, 15%
HSB
204, 90%, 27%
CMYK
90, 35, 0, 73
LAB
17, -5, -19
LCH
17, 20, 254
OKLCH
0.28, 0.06, 242
XYZ
2, 2, 6
LUV
17, -10, -19
HWB
204, 3%, 73%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.