Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
073B54
RGB
7, 59, 84
HSL
199, 85%, 18%
HSB
199, 92%, 33%
CMYK
92, 30, 0, 67
LAB
23, -9, -20
LCH
23, 22, 246
OKLCH
0.33, 0.07, 236
XYZ
3, 4, 9
LUV
23, -14, -22
HWB
199, 3%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.