Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
073C65
RGB
7, 60, 101
HSL
206, 87%, 21%
HSB
206, 93%, 40%
CMYK
93, 41, 0, 60
LAB
24, -4, -29
LCH
24, 29, 263
OKLCH
0.35, 0.09, 248
XYZ
4, 4, 13
LUV
24, -14, -34
HWB
206, 3%, 60%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.