Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
073D4A
RGB
7, 61, 74
HSL
192, 83%, 16%
HSB
192, 91%, 29%
CMYK
91, 18, 0, 71
LAB
23, -13, -13
LCH
23, 19, 225
OKLCH
0.33, 0.06, 219
XYZ
3, 4, 7
LUV
23, -16, -13
HWB
192, 3%, 71%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.