Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
07424A
RGB
7, 66, 74
HSL
187, 83%, 16%
HSB
187, 91%, 29%
CMYK
91, 11, 0, 71
LAB
25, -16, -10
LCH
25, 19, 213
OKLCH
0.35, 0.06, 209
XYZ
3, 4, 7
LUV
25, -18, -10
HWB
187, 3%, 71%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.