Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0755B2
RGB
7, 85, 178
HSL
213, 92%, 36%
HSB
213, 96%, 70%
CMYK
96, 52, 0, 30
LAB
36, 8, -56
LCH
36, 57, 278
OKLCH
0.47, 0.16, 257
XYZ
11, 10, 43
LUV
36, -19, -77
HWB
213, 3%, 30%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.