Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
075688
RGB
7, 86, 136
HSL
203, 90%, 28%
HSB
203, 95%, 53%
CMYK
95, 37, 0, 47
LAB
34, -7, -35
LCH
34, 35, 259
OKLCH
0.44, 0.11, 245
XYZ
8, 8, 25
LUV
34, -21, -46
HWB
203, 3%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.