Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
075E87
RGB
7, 94, 135
HSL
199, 90%, 28%
HSB
199, 95%, 53%
CMYK
95, 30, 0, 47
LAB
37, -12, -30
LCH
37, 32, 249
OKLCH
0.46, 0.10, 238
XYZ
8, 10, 24
LUV
37, -24, -40
HWB
199, 3%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.