Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0762A1
RGB
7, 98, 161
HSL
205, 92%, 33%
HSB
205, 96%, 63%
CMYK
96, 39, 0, 37
LAB
40, -5, -41
LCH
40, 42, 263
OKLCH
0.48, 0.13, 248
XYZ
11, 11, 35
LUV
40, -24, -58
HWB
205, 3%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.