Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0764BB
RGB
7, 100, 187
HSL
209, 93%, 38%
HSB
209, 96%, 73%
CMYK
96, 47, 0, 27
LAB
42, 2, -54
LCH
42, 54, 273
OKLCH
0.51, 0.16, 254
XYZ
14, 13, 49
LUV
42, -23, -76
HWB
209, 3%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.