Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0776BE
RGB
7, 118, 190
HSL
204, 93%, 39%
HSB
204, 96%, 75%
CMYK
96, 38, 0, 25
LAB
47, -7, -46
LCH
47, 47, 262
OKLCH
0.55, 0.14, 247
XYZ
16, 17, 51
LUV
47, -29, -67
HWB
204, 3%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.