Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
078FFB
RGB
7, 143, 251
HSL
207, 97%, 51%
HSB
207, 97%, 98%
CMYK
97, 43, 0, 2
LAB
58, -1, -64
LCH
58, 64, 269
OKLCH
0.64, 0.19, 252
XYZ
27, 27, 95
LUV
58, -33, -98
HWB
207, 3%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.