Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
07A1DF
RGB
7, 161, 223
HSL
197, 94%, 45%
HSB
197, 97%, 87%
CMYK
97, 28, 0, 13
LAB
62, -19, -42
LCH
62, 46, 246
OKLCH
0.67, 0.14, 235
XYZ
26, 31, 74
LUV
62, -41, -63
HWB
197, 3%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.