Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
07B2F7
RGB
7, 178, 247
HSL
197, 94%, 50%
HSB
197, 97%, 97%
CMYK
97, 28, 0, 3
LAB
68, -20, -46
LCH
68, 50, 246
OKLCH
0.72, 0.15, 236
XYZ
33, 39, 94
LUV
68, -45, -70
HWB
197, 3%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.