Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
081C39
RGB
8, 28, 57
HSL
216, 75%, 13%
HSB
216, 86%, 22%
CMYK
86, 51, 0, 78
LAB
10, 2, -22
LCH
10, 22, 274
OKLCH
0.23, 0.06, 258
XYZ
1, 1, 4
LUV
10, -5, -17
HWB
216, 3%, 78%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.