Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
081D33
RGB
8, 29, 51
HSL
211, 73%, 12%
HSB
211, 84%, 20%
CMYK
84, 43, 0, 80
LAB
10, -1, -17
LCH
10, 17, 265
OKLCH
0.23, 0.05, 252
XYZ
1, 1, 3
LUV
10, -5, -13
HWB
211, 3%, 80%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.