Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
081D3B
RGB
8, 29, 59
HSL
215, 76%, 13%
HSB
215, 86%, 23%
CMYK
86, 51, 0, 77
LAB
11, 2, -22
LCH
11, 22, 274
OKLCH
0.23, 0.06, 258
XYZ
1, 1, 4
LUV
11, -5, -18
HWB
215, 3%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.