Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
081E2D
RGB
8, 30, 45
HSL
204, 70%, 10%
HSB
204, 82%, 18%
CMYK
82, 33, 0, 82
LAB
10, -4, -13
LCH
10, 14, 251
OKLCH
0.23, 0.04, 241
XYZ
1, 1, 3
LUV
10, -5, -9
HWB
204, 3%, 82%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.