Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
191F08
RGB
25, 31, 8
HSL
76, 59%, 8%
HSB
76, 74%, 12%
CMYK
19, 0, 74, 88
LAB
11, -6, 12
LCH
11, 14, 117
OKLCH
0.23, 0.04, 122
XYZ
1, 1, 0
LUV
11, -2, 9
HWB
76, 3%, 88%
Pantone
Black C
Harmonies
Shades & tints
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